the characteristics of audiences of modern and popular painting in iran.

this article is based on findings of research in the field of audiences of iranian modern and popular paintings which examines the problem of difference or indifference of the personal and social characteristics of iranian modern and popular paintings’ audiences and their artistic taste. moreover, factors effective on shaping these differences are examined. the general finding of the research shows that the audiences of modern and popular paintings are different in terms of cultural and social characteristics. the findings of examination of hypotheses show that these audiences are different not only in terms of their difference in the amount of capital they have gained in relation to the field, but they are also different in terms of demographic characteristics such as their father’s occupational status and their life style. moreover, the main hypothesis of the research which said there is a meaningful relationship between the audiences’ characteristics and their favorite kind of painting was accepted. this hypothesis was confirmed based on the findings of other hypotheses and their summation and showed that there exists a meaningful relationship between the audiences and their taste judgment in general.